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Zap
Project type
Branding
Role
Art Director, Senior Graphic Designer
Challenge
With so many burger brands, especially in the cloud kitchen space, Zap needed more than just good food. It needed a brand with attitude, one that wouldn’t get lost in the crowd.
Approach
I turned the owners’ backstory into the heart of the brand, developing a bold tone of voice and playful characters inspired by them. From naming to visuals, everything was designed to feel imperfect, relatable, and unmistakably Zap.
Impact
• Built a brand with a distinctive, personality-driven identity.
• Created memorable characters and language rooted in brand storytelling.
• Differentiated the brand in the saturated burger market.
Zap is a cloud-based burger kitchen built to stand out in a saturated market. I led the branding and art direction, creating a visual world that’s playful, bold, and full of personality.
