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Saad Bashamaakh Founding Day
Project type
Founding Day Art Direction
Role
Art Director - at Ideative Digital Marketing Agency
Challenge
The campaign needed to celebrate the Kingdom’s heritage without losing the brand’s luxury identity. The visuals had to speak to both tradition and sophistication, appealing to high-end audiences.
Approach
I used Saudi-inspired elements like Al-Sadu, Khous baskets, and "gold", paired with deep, rich colors and clean compositions to highlight the products. Every setup balanced cultural authenticity with a high-end look.
Impact
Delivered a cohesive Founding Day visual campaign with strong cultural resonance
For Saudi Founding Day, Saad Bashammakh, a luxury perfume and oud brand established in 1985, wanted their February social media content to celebrate Saudi heritage while reflecting the elegance of their products. I led the art direction, creating a series of visuals that blended cultural authenticity with a refined, modern look.
