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Misk - Youth Day Campaign
Project type
Campaign
Role
Art Director - at Ideative Digital Marketing Agency
Challenge
Create a campaign that celebrates and empowers youth, something inspiring, original, and rooted in Misk’s message of limitless ambition.
Approach
We built the campaign around the idea: With Misk, there’s no limit to your dreams. The video featured visuals that reflected their ambition, creativity, and spirit, turning a one-day campaign into a powerful statement of support and encouragement.
Impact
• Delivered a cohesive visual direction that guided the production team effectively.
• Produced high-quality content within a tight timeline.
• Helped reinforce Misk’s position as a champion of youth
For International Youth Day, we worked with the Misk Foundation on a campaign that celebrates and empowers Saudi youth. To bring the concept to life, we partnered with Hoku and Ctrl for production support. I led the art direction and helped shape the creative concept, ensuring the visual direction was clear and impactful for the production team to execute.
