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Bonum
Project type
Social Media Management
Role
Senior Graphic Designer - at Ideative Digital Marketing Agency
Challenge
The brand didn’t feel high-end. There was no clear graphic style, the packaging lacked cohesion. The logo didn't stand out against the brand patterns but the client didn't want to change the logo too much.
Approach
With subtle adjustments, we strengthened the logo’s presence by refining its weight and adding a supporting icon for flexibility. I created custom patterns each with its own story to use across packaging, and selected a rich jewel-toned color palette that tied everything together
Impact
• Enhanced brand luxury through elevated visual details.
• Improved logo presence without deviating from client requirements.
• Created a cohesive design system across packaging and marketing.
Bonum is a premium chocolate brand that needed a visual identity to match the quality of its products. I worked on elevating the brand’s look and feel through refined design elements that brought out its luxurious essence.
