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Audela Perfumes
Project type
Saudi Media Campaign
Role
Art Director - at Ideative Digital Marketing Agency
Challenge
We needed to create a Saudi National Day campaign that felt meaningful and unique, without looking too similar to the more traditional Founding Day visuals
Approach
I went with a minimalist yet symbolic approach: a green dress to represent the Saudi flag, styled with details of the bisht for texture and depth. Gold-painted fingertips for the feel of henna, while makeup and hair were kept sleek and modern.
Impact
• Delivered a refined, editorial-style campaign that honored tradition in a bold, contemporary way
• Created a distinct visual concept that differentiated the campaign from typical Founding Day visuals.
Audela is a Riyadh-based perfume brand specializing in natural musk oils. For Saudi National Day, I led the art direction for a photoshoot that blends cultural pride with modern elegance, developing the full creative concept, styling, and visual direction.
