Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Audela "كل لحظة معك"
Project Type
Campaign
Role
Art Director - at Ideative Digital Marketing Agency
Challenge
We needed to create a launch campaign that not only showcased the new brand identity but also told a relatable story. The goal was to position Audela as part of everyday moments while highlighting its versatility.
Approach
We developed the concept "كل لحظة معك" (Every Moment With You) to express how Audela fits naturally into daily life. The idea was brought to life by showing different settings and uses (hair, beard, wet and dry skin) to emphasize versatility. I led the concept creation, moodboard, storyboard, and oversaw the photoshoot to ensure consistency across visuals.
Impact
• Achieved 1.4M SAR in sales within a month of launch
• Successfully introduced the rebranded identity to the market
• Strengthened Audela’s emotional connection with its audience through storytelling and lifestyle imagery
Audela, a local perfume brand, approached us for a full rebrand - from visual identity to packaging. After the makeover, they wanted to launch the new look with a video campaign that would introduce the brand’s refreshed direction and connect emotionally with their audience.
